José Rodolfo Loaiza Ontiveros
Profanity Pop
August 1 – 31, 2014
Artist reception:
Friday, August 1st; 8-11 PM
La Luz de Jesus Gallery
4633 Hollywood Blvd,
Los Angeles, CA 90027
www.laluzdejesus.com
José Rodolfo Loaiza Ontiveros is back-with Profanity Pop, a celebration of creative freedom in our time.
Mythology, Religion and the representation of power have manifested in all of the great works from antiquity. With Profanity Pop, Rodolfo pays tribute to specific historical works that have inspired many generations. Universal themes are once again narrated by beloved animated characters, but in the guise of the divine and with all the fragility of martyrs. Away from the paradise of happy endings, the pastel sprinkled drama takes on a vulnerability that juxtaposes subversively with situations never similarly interpreted.
The Monarchy of prejudices and taboos crumble in this story. The disenfranchised reach beyond discrimination, and in this narrative no union is sinful or suppressed.
The absorbing worlds of entertainment, fashion, and excesses, with the magic of kitsch, invite us to desecrate the seductive world of POP.
